Value Statements. Mission Statements. Vision Statements.
We’ve all seen or got them in our business.
Can everyone or anyone recite them? Or even remember them?
When all is said and done, words on a wall mean nothing unless there are behaviours that support the words intent.
When businesses have complex and multiple Values, Mission and Vision Statements stuck on an office wall, people just get confused.
The more statements there are, the harder it is for everyone to remember them.
The more complex the statements are, the harder it is for everyone to remember them.
If no one can remember them, how can they live them, and fulfil them?
Words like trust, honesty, integrity, performance, best, innovative, customers, quality, are thrown around pretty liberally when business statements are discussed and developed.
But no one, other than the final authors of those statements, are sure what the words’ intent are.
Everyone else will have a slightly different view of the intent of the words, and therefore, everyone behaves differently.
But all could still argue they’ve upheld the word’s intent, therefore fulfilling the statement.
When we get busy, that’s when words, values and supporting behaviours really get tested.
Now you have a purpose, and a brand to look upon, you can determine which behaviours you can now commit to so that you can fulfil your purpose and brand.
These behaviours are non-negotiable.
Behaviours are complicated, and can undermine the effectiveness and success of a team when unclear.
Your agreed behaviours need to amplify your best traits and promote your best self.
Let’s have a look at two examples.
If your brand is “To be brave”, a supporting behaviour may be “To challenge the norm”.
If your brand is “To be trusted”, a supporting behaviour may be “To provide a safe environment for real conversations”.
The behaviours are clear, can be understood by all, can be done daily and easy to be accountable for.
If you live these behaviours daily, your brand will look after itself.
They don’t need to be complex, and you don’t need to have too many. Three or four at the most.
Discipline with your behaviours will also remove the time wasted on dealing with behavioural issues and you and your team can focus on what matters.
This is also when your speed, performance and results accelerate.
Once you have finalised your behaviours and committed to them, your fourth key pillar of commitment is in place.
Have a great day!
Ivan Spyrdz
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By the way, I’ve released an e-book called “MAKING PURPOSE YOUR BUSINESS – How to attract, build and keep high performing business teams (even when they’re remote)”. This e-book provides information and insights on why purpose is important to your business and the 6 Key Pillars of Commitment you need to commit to today to drive your performance and success. I invite you to grab a copy by downloading it free here.
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