Purpose is the single biggest discovery you can make personally, or for your business, to give yourself the best chance of success with fulfilment.
It’s also the second key pillar of commitment you make to thrive.
It’s becomes the foundation of which all other commitments are made.
I have previously shared how I found my ‘why’, and how purpose drive the numbers that matter, but there is a plethora of reasons why purpose is so important for you, your team and business.
Whether you want to unearth a personal purpose or a business purpose, the process starts in the same place.
It starts with your stories.
Stories of experiences and moments that have meaning to you. Stories that showcase who you naturally are during good times and bad. Living on your natural instincts towards whatever it is you are drawn to and find fulfilling. Stories that have crafted and made you who you are over time.
These stories show you living your true purpose.
The best source of purpose is from your youth. Think about what it is you did when you had no barriers, commitments or obligations as a kid.
How did you interact with others? What activities were you drawn to? What sort of play did you enjoy?
They are all insights into who you are and your ‘why’. You were not inhibited by social norms, peer pressure or opinions.
Same for a business. Why was the business started?
The formative years of any business are full of courage, hope, ambition and energy.
Unencumbered by the pressures of business operations, your business was formed with the freedom and intent of doing something for someone else. That is your businesses purpose.
Purpose can get lost and covered over with ‘stuff’. We get busy ‘doing’, and forget why we are doing what we do. Then we get busy doing ‘stuff’ that doesn’t matter to us, or in a business, moving the real numbers that matter.
You need to stop, pause, reflect and unearth your purpose.
This process of unearthing your purpose is not a solo one. You need someone who will listen carefully and see the blind spots we all have of ourselves.
You need a guide.
By sharing your stories, trends will emerge. Your guide will be seeking reflections and stories that come from experiences of deeper emotional attachment and human connection. Moments of meaning.
Next, you and your guide will explore what specific contribution you made to others. The words and actions taken within those moments of meaning.
Lastly, what was the impact your actions had on others? What were they able to go on and be or do because of your contribution?
Working through these three steps, albeit simple in outline but challenging nonetheless, you will form the draft foundations of purpose.
All you need to do is find the right person to be your guide and who understands how to unearth your purpose.
I can’t stress how important finding your purpose is.
When you are ready to do so, I am here to help you.
Have a great day!
Ivan Spyrdz
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By the way, I’ve released an e-book called “MAKING PURPOSE YOUR BUSINESS – How to attract, build and keep high performing business teams (even when they’re remote)”. This e-book provides information and insights on why purpose is important to your business and the 6 Key Pillars of Commitment you need to commit to today to drive your performance and success. I invite you to grab a copy by downloading it free here.
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