To make it in business you have to be controlling and hard nosed. You get to set the environment and boundaries. You determine how you operate and of course others can take it or leave it.
That includes employees and consumers.
All transactions sit with the business and the boss.
Well, not any more.
In a world of limitless choice, the pendulum has swung very much the other way.
Consumers and employees now have as much say in what they buy and where they work.
You can ignore it of course, but society has evolved.
When given the choice, people want to align with businesses and workplaces that share their values.
People have the tools to find, and the ability to choose who they will give their money or their time to.
As a business, you should be attracting those customers and employees through your purpose.
They will be your best and most loyal customers and employees.
Simon Mainwaring, CEO, We First Inc published in 2018 that:
- 81% of purpose driven brands grow more in value; and
- 133% of meaningful brands outperform competitors in the market; and
- Purpose is the #1 motivating factor for employees.
And more and more studies are showing the numbers are growing in favour of the customers and employees since then.
But you can only do that if you know why your business exists, your business purpose.
Can you really afford to not unearth your purpose?
Have a great day!
Ivan Spyrdz
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By the way, I’ve released an e-book called “MAKING PURPOSE YOUR BUSINESS – How to attract, build and keep high performing business teams (even when they’re remote)”. This e-book provides information and insights on why purpose is important to your business and the 6 Key Pillars of Commitment you need to commit to today to drive your performance and success. I invite you to grab a copy by downloading it free here.
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